Different Dimensions Of The Concept Of Citizenship

Different dimensions of the concept of citizenship have been addressed in various discourses. For instance citizenship in the context of nationhood or other it has a political connotation to it. Citizenship has different definition and dimension, however, citizenship also connotes the ideals of duties and rights that each member of a political society plays towards their state or nation. Moreover, citizenship also expresses the ideals of patriotism, nationality and or suffrage (Matheson, 22). In Britain, discussion on citizenship has been modelled based on T.H, Marshall, who defined citizenship in terms of three parts or components of rights; political rights, civil or legal rights and social rights. â€Å"Civil or legal rights are institutionalized through the law and include things such as the right to own property; freedom of speech, thought and faith; liberty of the person and the right to justice† (22). On the other hand, political rights as defined by Marshall refers to the institutionalization of the parliamentary political system and the councils of local government and include the right to vote and participate in the exercise of political power† (Matherson, 22). In regards to social rights, citizenship involves the responsibility of the government to provide certain level of economic welfare and social services to a member of a political state. However, in regards to sexuality and citizenship this brings about the rights and status accorded to one as a citizen of aShow MoreRelatedThe Impact Of Organizational Citizenship Behaviour By The Five Dimensions, Antecedents And Their Consequences1648 Words   |  7 Pagesof Organizational Citizenship Behaviour by the five dimensions, antecedents and their consequences. OCB has been explored and researched by scholars and it has been continues to be the area of interest to them. During past thirty years interest in OCB has grown substantially. Keywords: organizational citizenship behaviour, antecedents, dimensions. Introduction This paper reviews the literature on the antecedents and different dimensions of the organizational citizenship behaviour (OCB) andRead MoreThe Cultural Dimensions Of A World Wide Citizenship And Belonging Notion Within Globalization Essay1586 Words   |  7 Pagesand concepts resulting in a growing opportunity for people to explore and appreciate the diversity of world culture. Although globalization has resulted in positive outcomes, it is also important to shed light on the negative consequences as well because it is an essential aspect on the power of Globalization. In this paper, I strive to research the ways in which the conception of a world wide citizenship and belonging notion within Globalization has ardently affected notions of citizenship in aRead MoreOrganisational Citizenship Behaviour : An Organization1478 Words   |  6 PagesOrganisational Citizenship Behaviour: In any organisation, its members could display varied behaviour where minimalists would contribute inadequately just enough to maintain affiliation while others may exhibit overt and discretionary behaviour which is beyond their stipulated job description and likely to benefit the organisation (Turnipseed and Rassuli: 2005). Such latter behaviour where the employee proactively goes the extra mile engaging in extra role activities amounts to Organisational citizenship behaviourRead MorePracticing Decentered Radical Democratic Citizenship in a Decentered State944 Words   |  4 PagesWhat is a citizen and where does she practice her citizenship? These questions cannot be answered unless accompanied by sufficient knowledge of how different types of citizenships are formed and how these citizenships are practiced. There is not one singular type of citizen that permeates the world or even the United States—an intermingled and enmeshed notion of citizenship is acted out through a combination of rights and duties as the citizen attempts to hold onto those values that are most importantRead MoreOrganizational Citizenship Behaviour ( Ocb )1564 Words   |  7 PagesIntroduction Organizational citizenship behaviour (OCB) have long been a field studied by many in order to find out whether there are correlations between different personalities that have a direct effect to OCB. Personality Personality is often characterized as unique behaviors that individual possessed that sets him or her apart form others. On the other hand, Allport (1961: 28) states â€Å"Personality is the dynamic organization within the individual of those psychophysical systems that determineRead MoreEmployee Performance And Achievement Of Organisational Goals1504 Words   |  7 PagesOrganisational Citizenship Behaviour (OCB) by Organ (1988) as cited in Organ (1997), pro-social organisational behaviour (Brief and Motowidlo: 1986), contextual performance (Borman and Motowidlo: 1993) and extra-role behaviour (Van Dyne et al: 1995). OCB has been one of the important and popular research subjects in the recent years. It emphasizes on the most preferred employee-level outcomes at workplace (Bateman and Organ 1983, Smith et al 1983, Anderson and Williams: 1996). Although the concept of OCBRead MoreCultural Values And Social Values1439 Words   |  6 Pagesaffecting how individuals perceive his/her own needs. Different perceptions of needs alter individuals’ goals and how they are achieved. The way we act and interact comes from our culture’s desire to express core cultural values. Looking into cultural values provides context for understanding what might motivate individuals. Hofstede (1980) and Schwartz (1999) have each developed a cultural values framework. Cultural value frameworks Hofstede’s dimensions of culture were postulated from access to an IBMRead MoreCitizenship And International Development Education1920 Words   |  8 PagesUniversity of Waikato Exploring Citizenship, Gobal Citizenship, and Global Citizenship Education Global Citizenship and International Development Education PCSS507 Professor Michael A. Peters 13 August 2015 Exploring citizenship, global citizenship, and global citizenship education Abstract With the progression of globalization, the recognition of how to be a good citizen and how to act as a good citizen in the global age has drawn more and more attention. In addition, the directionRead MoreWhiteness Of A Different Color1363 Words   |  6 PagesMatthew Frye Jacobson’s Whiteness of a Different Color offers innovative insight into the concept of â€Å"race† and the evolution of â€Å"whiteness† throughout American history. Jacobson focuses his analysis on the instability of racial identification over time and how race has been created and perceived throughout different stages of history. He states in his introduction that â€Å"one of the tasks before the historian is to discover which racial categories are useful to whom at a given moment, and why† (pRead More Thinking and Enquiry Skills in Global Education Essay1131 Words   |  5 PagesTo examine and explore what is global citizenship? This essay will look at the importance of becoming a global citizenship, the role we, as educators play in this development and how the curriculum frameworks and associated learning emphases for global education assist in the development of a global citizen. What is global education? â€Å"Global citizenship would seem a recent concept, but its origin can be traced back to at least 4th century Greece when Diogenes declared himself a cosmopolitan –

President Franklin Roosevelt s Speech - 948 Words

In his acceptance speech to the Democratic National Convention on June 27, 1936, President Franklin Roosevelt mentioned many challenges and concerns facing the United States during that time period. In his speech the President used short-hand phrases, brief references, and pejorative naming to make his larger, political and ideological points. FDR used terms like ‘economic royalists’, along with phrases like ‘new despotism wrapped in the robes of legal sanctions’, to identify the large corporations, investors and employers, who according to him are trying to influence policies and control the government for their own personal benefits. The President also uses phrases like ‘Necessitous men are not free men’, to reiterate his concerns and to point out how the working people of America are being deprived from their rights by these very same privileged employers. FDR compares 1936 to 1776, referring to the American Revolution and its significance in putting the power back in the hands of the average Americans, and how it is necessary to check the power of the corporations in order to protect the interests of the American people and restore the power back in the hands of the people. In his acceptance speech for his party’s nomination, President Roosevelt referred to the bankers, industrialists and big corporations of that time as ‘economic royalists’. He shared his concerns about how these financial and industrial institutions were becoming too powerful and were only acting inShow MoreRelatedPresident Franklin D. Roosevelt s Speech1374 Words   |  6 Pages Words are some of the most important, effective, yet dangerous tools of the world. Words have the power to persuade, dissuade, and completely change one s point of view. We have all experienced that moment when we want to do something and our parents disagree. They may say to do whatever we want, however those simple words can cause waves of guilt crashing through onto ourselves. Although the parents did not say they disagree, the circumstances allowed ears to be tuned fine into seeing what theRead More Rhetorical Analysis of President Roosevelts Pearl Harbor Speech819 Words   |  4 P agesRhetorical Analysis of President Roosevelts Pearl Harbor Speech The Pearl Harbor address to the nation is probably one of the most famous speeches made throughout time. In this essay I will evaluate the rhetorical effectiveness of Franklin Delano Roosevelts famous speech and show that his speech is a successful argument for the United States of America. I will focus on the speakers credibility, all the different appeals made throughout the speech, as well as the purpose andRead MoreAnalysis of Fdrs First Inaugual Speech830 Words   |  4 PagesANALYSIS OF FDR’S INAUGURAL SPEECH During the time of President s Roosevelt s First Inaugural Address in early 1933, the United States was still feeling the horrible shock and disappointments the Great Depression brought about. In addition, the   rest of the world, especially Europe was also suffering from the outcome of the Great Depression, since the US immediately demanded that foreign debts be paid. Other world issues included Europe still dealing with the aftermath of World War I in a revolutionaryRead MoreThe New Deal: Franklin Roosevelt879 Words   |  4 Pages The term, The New Deal, comes from Franklin Roosevelt’s 1932 democratic presidential nomination acceptance speech, Roosevelt says, I pledge you, I pledge myself, to a new deal for the American people.(Referring to the great depression) Roosevelt explains the New Deal as a use of the authority of government as an organized form of self-help for all classes and groups and sections of our country. The New Deal program was born in a Brain Trust meeting prior to Roosevelt’s inauguration. (Anonymous)Read MoreFranklin D. Roosevelt : An Effective American President And Leader1509 Words   |  7 Pages1 Bernier Abby Bernier Mrs. Walden Sophomore Honors History Period 1 8 December 2014 The Presidency of Franklin D. Roosevelt Thesis: Franklin D. Roosevelt was an effective American president and leader. Franklin D. Roosevelt was a powerful leader and one of the most highly regarded presidents in American history. He connected well with American people, had a strong character, possessed a clear vision for America, had valuable political skills, and could lead people in challenging times. With recentRead MoreAmeric Essential American Document1356 Words   |  6 PagesThree stand out to me: Abraham Lincoln, Franklin D Roosevelt, and Susan B Anthony. Franklin D Roosevelt s â€Å"Four Freedoms† speech and â€Å"Request for Declaration of War on Japan†, Abraham Lincoln’s â€Å"Gettysburg Address† and â€Å"Second Inaugural Address†, and Susan B Anthony’s â€Å"Women’s Right to the Suffrage†. These five speeches changed America at the time to what we have and live by today. The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seek toRead MoreFranklin Delano Roosevelt And The President Of The United States1210 Words   |  5 Pagesand disability to lead a nation through war? Franklin Delano Roosevelt (FDR) writer of the speech â€Å"Pearl Harbor Address† and the President of the United States of America declared war on Japan in December 8, 1941 after â€Å"December 7, 1941 — a date which will live in infamy† (Roosevelt). A speech analysis on Franklin D. Roosevelt reveals that through his dialogue and actions, his trait - confident, strong, and intelligent emerge. â€Å"Franklin Delano Roosevelt will remain a historical figure to be studiedRead MoreAmeric Essential American Document1356 Words   |  6 PagesThree stand out to me: Abraham Lincoln, Franklin D Roosevelt, and Susan B Anthony. Franklin D Roosevelt s â€Å"Four Freedoms† speech and â€Å"R equest for Declaration of War on Japan†, Abraham Lincoln’s â€Å"Gettysburg Address† and â€Å"Second Inaugural Address†, and Susan B Anthony’s â€Å"Women’s Right to the Suffrage†. These five speeches changed America at the time to what we have and live by today. The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seek toRead MoreAmerican History : Essential American Documents1353 Words   |  6 PagesThree stand out to me: Abraham Lincoln, Franklin D Roosevelt, and Susan B Anthony. Franklin D Roosevelt s â€Å"Four Freedoms† speech and â€Å"Request for Declaration of War on Japan†, Abraham Lincoln’s â€Å"Gettysburg Address† and â€Å"Second Inaugural Address†, and Susan B Anthony’s â€Å"Women’s Right to the Suffrage†. These five speeches changed America at the time to what we have and live by today. The first, of the five, is Franklin Delano Roosevelt s â€Å"Four Freedoms† speech. â€Å"In the future days, which we seekRead MoreFranklin Delano Roosevelt s Accomplishments1215 Words   |  5 PagesFranklin Delano Roosevelt is usually thought of as one of the United States’ most impactful presidents. Whether Roosevelt s accomplishments were truly great or his effectiveness was just a product of the time-period in which he served as President is still debated. However, one thing that no one can deny is that Roosevelt took a different route to becoming the leader of our nation. Whether he was coping with the death of a loved one or fighting an illness, Roosevelt never strayed from the path that

Lord of the Flies and Human Nature Free Essays

Good and evil. These are two words that everybody has heard. One question that can arise from these two words is whether humans are essentially good or evil. We will write a custom essay sample on Lord of the Flies and Human Nature or any similar topic only for you Order Now The question of human nature has been a topic that even the greatest philosophers have struggled with. Even the best people still have evil thoughts which demonstrate that evil exists in all of us, however much that the trait is suppressed. Evil is not a bold line straight down the middle of what is right and this is why it is my opinion that human nature is essentially evil. The book Lord of The Flies by William Golding presents the question of human nature and allows the reader to draw their own opinions on what it truly is. The story presents the situation of various young boys stranded on an island and the slow breakdown of society that occurs afterwards. There are multiple quotes in this book that can be used to argue that human nature is essentially evil. A particular example is â€Å"Fancy thinking the beast was something you could hunt and kill! You knew didn’t you? I’m part of you? †(Golding 143). The Lord of the Flies said this to Simon while he was hallucinating. In the book, The Lord of The Flies represents the devil and the fear and evil within each of the boys. Further analyzing this quote, it boils down to basically mean that everybody has evil within them. Simon was the only boy on the island who figured out that the beast was not an external threat, it was inside of them. When he tries to inform the other boys of his findings he is killed by them because they were caught in the frenzy and passion of the hunt. This allowed the beast take them over and rule their actions and caused them to act with brutality. As the story progressed, it demonstrated how the boys went from calm and civilized to savages that were completely taken over by the beast of evil. This action further shows that evil resides in all of us and progressively takes us over as we commit savage acts for the acts that we commit are the ones that will ultimately dictate our nature. After succumbing to their inner beast it seems that the thirst for blood was not subdued in the boys. They killed Piggy shortly after Simon’s tragic demise and instead of expressing any type of remorse Jack says to Ralph â€Å"See? See? That’s what you’ll get! I meant that! There isn’t a tribe for you anymore! †(Golding 181). He reveled in seeing Ralph’s tribe break down and with that the death of all order within the boys. Not even conform to being leader now, he and his tribe hunted Ralph down and lit the island on fire to try to draw Ralph out of his hiding place to kill him. This fire, the fire of savagery and evil, had an undesired consequence and got them rescued by order and society in the end. At the end of the book Ralph â€Å"wept for the end of innocence and the darkness of man’s heart† (Golding 202). This particular excerpt exhibits that at the end of his trial by fire (literally) Ralph had realized that deep inside, the nature of man is evil. Without any rules in place, the boys reverted to man’s original state of chaos and evil and destroyed the innocence that they had from being children. It was at the end that Ralph could see that humanity is an evil and twisted thing once he had experienced the death of his most loyal friend and seen and participated in Simons killing. The only two boys who realized that the beast was in them all were ultimately killed by the evil evident in human nature. How can young children, who are notably more innocent and less corrupted than adults, revert to such acts of evil? The only logical answer that one may be able to find is that everyone has an inherent sense of good and evil. This sense of evil seems to be the one that reigns supreme in mankind and its nature. There are many examples in history one can use to argue that human nature is essentially evil. A striking example is the reign of Mao Zedong in China that started in 1949. He was the founder of the People’s Republic of China and was a communist revolutionary. Once he had reunited China through his Campaign to Suppress Counterrevolutionaries, he enacted a widespread land reform. Zedong used terror and violence to overthrow the owners of large pieces of land and then divided it into people’s communes. The true evils of his reign come to play during his Cultural Revolution. Zedong’s regime persecuted millions of people and tortured them, publicly humiliated them, and even forcibly relocated youth to the countryside. Another campaign that killed millions was the Great Leap Forward. The Great Leap Forward led to a famine that killed around 18 to 42 million Chinese citizens. Instead of focusing on feeding his people, Zedong was more worried on maintaining face and continued exporting grain and refused outside help. Zedong could have avoided this huge genocide but he was more preoccupied with paying back his debts to the USSR. His desire for power and to one day lead a country that surpassed the United States lead him to neglect the most important element, his people, which is an evil in of itself. Evil can come in many forms, be it how you treat someone to just human nature in general. In Lord Of the Flies, William Golding coveys the message that there is evil inside every person, no matter how good they may seem. Examples in history can also prove that human nature can be a terrible thing and no matter what, there are always going to be bad people who can embody the sense that human nature is evil. One cannot judge and say that human nature is just a good thing or just a bad thing either. There are shades of grey and the in-betweens that one has to account for. In its entirety however, human nature is good with most people just choosing to give in to the evil, leading one to the conclusion that human nature is essentially evil. How to cite Lord of the Flies and Human Nature, Papers

Investment in Social Media Analytics at DBS Bank

Question: Discuss about theInvestment in Social Media Analytics at DBS Bank. Answer: Introduction: DBS Bank was established in 1968 at Singapore and proved to be a prominent player in the banking sector in the region. They have proved their supremacy in the region of South East Asia. In a constant endeavor to excel, the bank has spread over in the three key Asian axes of growth covering greater China, South East Asia and South Asia. The company had extended their network with 280 branches in 18 countries of the region with the employment strength of 21,000 man power. This expansion had proved fruitful contribution to the development of the Bank by resulting substantial profit generation which is doubled in 2014 with comparison to that of 2010. The performance of this bank is rated superlative with the recognition of most affluent bank of the world so far capitalization is concerned and the bank is being acknowledged with credit rating of AA- and Aa1 which were considered to be the highest in Asia pacific Region. The bank is crowned with the distinction of Safest Bank of Asia along with Best Bank in Asia Pacific for six years started from 2009 up to 2014 and was adjudged as the most valuable brand of banking in the region of ASEAN[1]. This was possible with the relentless effort by Piyush Gupta who was managing the role of CEO since 2009. With his foresight Mr. Gupta has introduced digital technology in different sphere of operation of the bank right from formation of platform for infrastructural growth to acceleration of banking innovation mainly to the target audience of Asian customers who are modern and tech savvy. The bank is involved in providing financial solutions to its clients with their different categories of products like institutional banking, individual banking and wealth management. The bank had excelled in the domain of digital platform in Singapore with the fabulous network of 2500 touch points through their branches, ATMs, self service kiosks, and partnership and these are instrumental to provide service to the cliental base of 4.5 million of the City-State. Above information is enough to understand the present status of the bank and the present CEO had introduced several digitalization strategies which can emphasize on the future objective of the Bank. Although there are different strategies opted for this purpose by the bank, it is also to reckon that if the same steps are enough for getting the utmost advantage of the situation along with its worth for further enhancement of scope of business for the company in order to sustain its position in the future banking segment of the region with global existence with supremacy[2]. The bank is also emphasized on social media tor each the target audience with ease for the purpose of having the privilege of contacting the customers with the feedback they are providing with their effort. The main emphasis of this article is to find out if the same effort of advanced analytics of social media is really proved beneficial for the bank for their business or not. Social Media Effort: Role of Advanced Analytics: As a part to monitor their social media effort, DBS is depending upon two different strategies for the proper feedback towards understanding needs of the customers. First one is the initiative named as Business Analytics Master Plan by DBS. This is focused to identify the personalized interaction of the customers. This is being initiated through Watson cognitive computing technology by IBM which was instrumental to find out the result of the market research. This result is instrumental to help the bank officials to find the transactional behavior for helping the customers better for risk management of their investments. The second effort is to enhance the possibilities of analytic abilities of the bank through the Information Technology Institute with its faculties and students who are considered as experts in this field. Advanced analytics are helpful in present business scenario to locate the need of the customers with the provision of probable solution. BDS had initiated right mov es through the above two steps which had enabled the bank to locate the needs of the customers with the risk area which makes barrier to the customer satisfaction. Through this instrument the bank can solve the issues of the target audience by identifying them and providing the best tailor-made solution to the customers[3]. Steps to Emphasize Social Media- DBS: UGOiGO TM- Initiative by DBS Hong Kong: This project is being innovated by DBS Hong Kong in 2013, as a regional office of the Bank. This had been introduced to enhance to possibilities of time deposit by the most affluent customers of the bank. The objective of this drive is to maximize the quantum of the time deposit of the bank to be availed by affluent tech savvy clients of the bank and the bank had achieved phenomenal success by accomplishing 180% of the targeted quantum. The impact of this campaign was so strong in Singapore that the targeted volume of the deposit was achieved within five days of the launching of the product in Singapore market[4]. Other Initiatives: Social media initiatives are made by DBS Taiwan through launching of their stickers which featured the mascot of the bank, Forex Experts Xing and Jaan the Chinese name of the bank in Taiwan. This has been introduced in the social networking Apps of Taiwan which were most popular. The impact of this innovative idea was proved grand success while the occurrence of two million downloads happened in three hours. BDS India had launched online films named Chili Paneer which had been uploaded in the official micro-site as well as the YouTube channel of the bank emphasizing on the favorite topics of India like Bollywood, Cricket, Food and Love with the effort to create the connection of the bank with the daily life of the customers[5]. There are other efforts to develop external partnership in the forms of educational institutes like Startupbootcamp Fintech 36 accelerator program in Asia which had emphasized on the mission of talent search and subsequent development program by organizing a series of hackathons in 2014-15. This drive is to find out new talents from different institutions and groom them to match the employment needs of the bank in the core sector of financial organizations. As per Neal Cross, CIO DBS, these types of small calculative risks have little impact as it always creates win-win situation[6]. Impact of Social Media Efforts: Mr. Piyush Gupta, CEO of DBS had emphasized on three current features in his article to discuss about the present status of banking business with competitors pressure. They are a) changing habits of community so far communication and exchange of preferred communication is concerned, b) global explosion of data and c) introduction of non-banking e-commerce entities encroaching into the banking sectors. These features are forcing banking sector to think otherwise to prove sustainability in the future generation banking sectors. These features also drive DBS to think innovative ideas in order to make their presence felt in the banking sector with supremacy. This situation also forces DBS to introduce different e-applications for the customers so that they feel easy and comfortable while they need the service of banking[7]. Worthiness of Social Media Innovations by DBS: As per the thinking of Mr. Gupta, DBS has introduced different steps through enhanced technology to make the banking experience easier and effective for the customers. Moreover, the role of its applications has direct impact on social media which is consisting of their cliental base and target audience. Most of the customers are tech savvy and they would like to know of their preferred bank through social media. This had forced DBS to introduce DBS to launch different innovative programs in social media which paid them rich dividend so far their business is concerned. Hence it is agreeable that the expenditure made for this purpose by DBS is worth as it is meant for the customers and the community and the target audience is well accepted these e-applications for sufficing their own purposes[8]. Conclusion: It is being understood with the above discussion that DBS had made such efforts through advanced technology to make their presence felt in the social media. This effort is totally dedicated for the target audience and they are well equipped to avail these facilities. It is mostly found that the need of the customers and the target audience are not properly understood and dealt by the corporate and thus they are gradually loosing their competitive edge in the business. On the other hand, the aggressive attitude of the contenders like DBS can take the fullest advantage of the situation by exploring new ideas and thus enhances their business prospects through launching of innovative ideas in the market through social media to make the target audience about their latest introduction or service for the community and the society. These efforts increase awareness amongst the customers and the target audience of the corporate and thus the corporate can enjoy the competitive supremacy the way it had been exploited by DBS through the effort of the management of the bank. Recommendations: It is always worth to recommend certain steps as development can only be made through recommendations. The efforts by DBS arte made through social media to attract target audience with specific purpose of their business or head-hunting. But apart from those key areas, there are other areas which can add value to the corporate social responsibilities of the bank. There may be some efforts in twitter. Google or facebook to attract the people of same though related to environmental awareness or drive to educate deserving children. These efforts can add feather to the bank as these efforts always keep high esteem of the organization in the community or society, as a whole. Publication of messages through social media can attract a lot of followers. This is the ideal platform through which a good message can be conveyed to the society along with the implication of the same effort to be made understood. It is mostly found that CSR activities are ignored by the corporate for cost impact, bu t a generous approach with a good learning outcome can always be good gestural approach from the corporate through which the corporate can prove their responsibilities in the society with the message of working for the mankind. DBS is a leader in banking sector of ASEAN countries and they are well set to achieve their objective so far business is concerned. It is the high time that they should build their image in the social perspective through good effort initiated in social media. This will make DBS trend setter in banking sector of the region and prove their worth with long term sustainability for social aspects. Bibliography: Chia, E., 2012. DBS Bank's social media strategy: Keep experimenting. [Online] Available at: https://www.enterpriseinnovation.net/article/dbs-banks-social-media-strategy-keep-experimenting [Accessed 04 February 2017]. Dbs, 2014. DBS Bank (Hong Kong) reinvents social media sensation uGOiGOTM with super deposit deals for everyone in 2014. [Online] Available at: https://www.dbs.com/newsroom/DBS_BANK_HONG_KONG_REINVENTS_SOCIAL_MEDIA_SENSATION_uGOiGOTM_WITH_MIGRT [Accessed 04 February 2017]. Dbs, 2014. DBS unveils new brand campaign that celebrates its past, its future and its ability to create impact beyond banking. [Online] Available at: https://www.dbs.com/newsroom/DBS_unveils_new_brand_campaign [Accessed 04 February 2017]. Dbs, 2016. DBS furthers commitment to shape future of banking with launch of new innovation facility. [Online] Available at: https://www.dbs.com/newsroom/DBS_furthers_commitment_to_shape_future_of_banking_with_launch_of_new_innovation_facility [Accessed 04 February 2017]. Gledhill, D., 2014. DBS Bank Pumps Up the Volume on its Technology. [Online] Available at: https://sloanreview.mit.edu/article/dbs-bank-pumps-up-the-volume-on-its-technology/ [Accessed 04 February 2017]. Gupta, P., 2014. Banking Disrupted. [Online] Available at: https://www.dbs.com/newsroom/influencer/default.page [Accessed 04 February 2017]. Kien, S., Soh, C., weill, P. Chong, Y., 2015. Rewiring The Enterprise for Digital Innovation: The Case of DBS Bank. AsiaCase. Nlb, 2015. Development Bank of Singapore. [Online] Available at: https://eresources.nlb.gov.sg/infopedia/articles/SIP_2015-12-01_132040.html [Accessed 04 February 2017].